Agri Ecommerce & Rural Retail

Agri ecommerce and new retail formats are changing how inputs and food brands reach farmers and households.

This stream tracks marketplace models, FPO storefronts, kirana digitisation and emerging last-mile plays.

Key Themes

• How farmers discover and trust new buying channels.
• Role of delivery, credit and returns in adoption.
• Differences between input and food ecommerce journeys.
• Signals from pilots that scale or stall.