Agri Field Activation Playbooks

Field activations are where many agri brands actually win trust and trials.

This space captures replicable concepts and checklists for on-ground work with dealers and partners.

Activation Playbook Themes

• Farmer meetings mapped to sowing, growth and harvest stages.
• Demo plot designs and data capture frameworks.
• Haat, bazaar and mela participation formats.
• Joint activities with FPOs, cooperatives and influencers.